Call tracking is something which has been very popular and important in on-call marketing. And in this post, we are going to talk in detail about what is called marketing and its other details.
But what exactly is the call tracking?
Well, Call tracking is a mechanism using which we measure the impact of marketing efforts on lead generation and sales. It is mainly used for evidence-based marketing where pay-per-call advertising works.
Using call tracking, it becomes easy to know the source of the call and multiple other details which help further into the analytics. Usually, in the pay-per-call model, businesses advertise through the local or toll-free number and people usually call them. Now as the advertisement can be done in many places it becomes difficult to understand the source of the traffic and which source is more beneficial for you.
In such cases, this call tracking helps!
There are numerous call tracking software that help you understand the source of the call, conversion, and various other parameters for the betterment of the campaign. One such and even the market leading software is Ringba which provides the call tracking mechanism to understand the inbound calls are coming from which medium, analytics, and then forwarding it to the destination directory.
Here are some other features of the Ringba call tracking platform which make them a complete software to manage and track the inbound calls. You can learn more about the Ringba Feature on their official website.
What should a call tracking software have?
So far, we have discussed what is call tracking and why you need it for your business. Now let’s focus on all the features we should have a call tracking software.
Basic call tracking
In general, basic call-tracking software should associate a campaign page with a tracking number so that it can be tracked. This will help you to monitor the phone metrics like-
- Number of calls
- Location of calls
- Duration of calls etc.
This should also have features like the categorization of the calls that went to over 60 minutes or less or even other categorization.
Campaign-based tracking
In an enterprise, there can be various campaigns running in real-time and all need to be tracked and managed separately. Here again, your call tracking software should have the feature where each campaign can be connected to the tracking numbers and then there should be an option though they will come to know that for which campaign it is coming.
Integrations and API
Nowadays, a business doesn’t only run on a single system. Using Ringba you may also be using some visualization tool using which your company will be dealing with some other analytics solution. And so, it becomes utmost necessary that your call tracking software works with your existing workflows. In this way, you will be able to access the call data easily and put it to work with actionable insights for improving ROI and call conversions.
Excellent Support
Yes, this is the common feature any product should have. You should also ensure that your next call tracking software should provide quick and reliable support to get you away from any issue and provide expert guidance.
Conclusion
This was all about what is call tracking and what features you should have in your next call-tracking software. By analyzing all these requirements, you will find that Ringba has all the features and so can be the perfect choice for enterprise call tracking and management.
